![DIY Square.png](https://images.squarespace-cdn.com/content/v1/5d13f5cb9480ac0001d74c50/1672608793829-JE9CT61WIUBL1FF5LUN0/DIY+Square.png)
DIY Blinds
To raise awareness of the relatively unknown brand, DIY Blinds, a brand platform was developed and Change the Ugly, that showed the transformative power window furnishings have on any room was born. The integrated campaign gained a lot of momentum and generated increases of 40% upwards across all measurable metrics.
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