A Creative Director, Art Director, who has been known to write the occasional platform and headline.
This campaign elevated Unitec's trade department. Flipping the image of tradespeople from labourers with dull jobs, into heroes who built everything around us. Elements of the campaign included a world map that allowed past alumni to tag where they were working to show where a trade can take you. Also a new interactive bus medium that guided you around the places built by Unitec alumni.