A Creative Director, Art Director, who has been known to write the occasional platform and headline.
Rebranding a New Zealand TV channel. Updating their position from ‘Youth’ to ‘Everything for the sake of entertainment’ we created an on-air identity inspired by the colourful world of entertainment tabloids. The launch included a bold, light-hearted and slightly irreverent 40 foot high rubber duck which got everyone talking as it floated into Auckland harbour generating mass media coverage.